Layout-Entwurf Flugticket

Die Swissair Identity: Das neue Zeichen

August 1978

Design Karl Gerstner (CH, 1930 - 2017)

Client Swissair, Schweizerische Luftverkehr-Aktiengesellschaft, Kloten, CH (1931 - 2002)

MediumKarton

DimensionsBlattgrösse (HxB): 40 x 56 cm

Titles

UntertitelBand 2

Description«These finally unimplemented Swissair graphics may look outdated now but must have seemed absolutely modern at the time. The speeding jet logo conveys everything you would want in an airline: speed, precision and A to B-ness!»
Jasper Morrison

Object numberB SWIS 8-4

DepartmentGrafiksammlung

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Exhibitions

Credit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Grafiksammlung