Abschlussarbeit, Theorie

Fashion World Mapper

2010

Creator Natalia Gemperli

Department ZHdK, MA Design, Zürich, CH

MediumPDF

DimensionsFormat: 87 Seiten

Titles

UntertitelYour City in the Trend Radar

StudienarbeitMaster of Arts in Design, Field of Excellence Trends

DescriptionAbstract:
Fashion City or Fashion Capital are terms commonly used to refer to cities where the fashion industry plays an important role. However, there is a relative lack of information concerning the definition of a Fashion City and its characteristics. This work intends to define what a Fashion City is, analyse its dynamics, through discovering which are the most important factors that constitute a Fashion City and how they are linked with each other. A Literature Review will be first lead, in order to get an overview of existing material related to the subject; next, a Novel Research will be conducted through in-depth interviews and open questionnaires with professionals from the fashion industry around the world. A visual tool will be developed, based on the results of the Literature Review and Novel Research, in order to show graphically the dynamics of Fashion Cities. This tool can help city planners and institutional policy makers to have a better understanding of the actual stand of the fashion industry in their cities, diagnosing the strengths and weaknesses they have, improving the industry and turning their cities into Fashion Cities.

Object numberBBI-2010-C19-001

DepartmentArchiv ZHdK

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Exhibitions

Credit LineZürcher Hochschule der Künste / Archiv