Plakat
Pelican Drawing Ink.
1925
Design
Ėl’ Lisickij
SU, 1890 - 1941
Client
Pelikan AG, Hannover, DE
gegründet 1838
Print
unbekannt
MediumTiefdruck, Hochdruck; Halbkarton, 2 Metallösen, Schnur
Dimensions32.5 × 44.5 cm
Country of first appearanceGB
Description“The book "Die neue Graphik" devotes three pages to NKF. To the left of the typographic counterpoint—Dutch light with Dutch wires—Gerstner places the photogram of Lisickij for Pelikan. Here what does the writing, besides light, is also ink, with the juxtaposition of photography and words. Next comes a two-page spread from the large catalogue where Zwart presents the elevation and cross section of a cable between two bars, the anaphoric construct of a dynamic visual discourse that runs through the eighty pages of this masterpiece. Then three other advertisements, from almost 300 that were made. All authoritative expressions of the particularities found in the telegraphic texts he prepared himself.“
Bruno Monguzzi
Object numberK-0843
DepartmentPlakatsammlung
Exhibitionsshow related projectsCredit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Plakatsammlung
Restaurierung mit Unterstützung von: Freundeskreis Museum für Gestaltung Zürich
Categories
- Commercial Poster