«Familiar Faces – Seen in a New Light»

Faces on posters are a guaranteed eyecatcher, inviting viewers to engage in a dialogue. Portraits of famous figures from the worlds of culture and politics also ensure recognition value. Selected posters by well-known designers illustrate that even this mass medium is capable of conveying the individual character of those portrayed. In graphic or painterly depictions of prominent people, the artist’s personal handwriting lends the face individuality. Reduction to an incisive detail, unusual perspectives, or the graphic alienation of a frequently seen face are at the same time individual interpretations by the graphic artists that tend to free stars in particular from their stereotypical visual marketing.