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«Königinnendisziplin»

«Queens of their discipline»

The poster is regarded as the supreme discipline in graphic design, its presence in public space combined with its large size ensuring a wide audience. For a long time, poster design was decidedly male terrain, and even today, the history of the medium is still told based on male artists. There are multiple biographical, social, and political reasons for women’s marginal representation, and yet plenty of women can be found who have devoted their skills to designing posters. The development of the poster from the early twentieth century to the present can in fact be wonderfully illustrated by international examples by women only. This approach has the additional benefit of enriching the canon of design history with a number of exciting points of view and narratives – and not least new names.

Preview
Designlabor: Material + Technik - Museum für Gestaltung Zürich
Name: Plakat
Designlabor: Material + Technik - Museum für Gestaltung Zürich
Albanese Grafik, Zürich, CH
2019
Mütter kocht mit Erdnussfett Astra
Name: Plakat
Mütter kocht mit Erdnussfett Astra
Maja Allenbach
1935
Alles im Kasten - Kunsthalle(n) Toggenburg - arthur #15 - Beim Restaurant Freihof German, Nesslau - Gabrielle Gern - Is a Wolf - Manuela Langer - Silvia Gysi - Sonja Rüegg - Nico Lazúla + Ruedi Staub (...)
Name: Plakat
Alles im Kasten - Kunsthalle(n) Toggenburg - arthur #15 - Beim Restaurant Freihof German, Nesslau - Gabrielle Gern - Is a Wolf - Manuela Langer - Silvia Gysi - Sonja Rüegg - Nico Lazúla + Ruedi Staub (...)
Sirkka Ammann
2021
White Man's Burden - Naked in New York - Love, the Italian Way - The Platypus Man
Name: Plakat
White Man's Burden - Naked in New York - Love, the Italian Way - The Platypus Man
Kathryn Andrews
2015