«RED!»

Red is the first color people gave a name to. No wonder, since it triggers strong and sometimes very contradictory feelings. Crimson stands for authority and dignity, but red also symbolizes such opposing emotions as love and anger. Flaming red is often used in warlike and revolutionary contexts, as illustrated by the poster «Un solo mando contra el enemigo comun!» Red is also ideal as an eye-catching signal color, which is why it takes pride of place in poster design.