Plakat

Ausstellung - Kunstgewerbemuseum Zürich - Modellfall Citroën - Produktgestaltung und Werbung

1967

Design Jörg Hamburger (CH, 1935 - 2014)

Client Kunstgewerbemuseum der Stadt Zürich, KGMZ, CH (gegründet 1875)

Print J. C. Müller AG, Zürich, CH (gegründet 1908)

MediumOffset

Dimensions127 × 90 cm

Titles

Übersetzung(Citroen Case Study - Product Design and Advertising)

Country of first appearanceCH

Description«I’d love to have seen this exhibition, from the golden age of Citroën. The Deux Chevaux (two horsepower) was 19 years old, while the DS was 12: two great cars but total opposites. The Deux Chevaux was made to replace farmers’ horse-drawn carts and looked older than its years, though full of character, while the DS had extremely modern looks and was made as an executive / family car. These differences are perfectly expressed in this poster with the low-slung smoothly aerodynamic model travelling much faster from right to left and the Deux Chevaux negotiating the extremely rough surface of a farm track from left to right.»
Jasper Morrison

Object numberM-0353

DepartmentPlakatsammlung

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Exhibitions

Credit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Plakatsammlung