Über Juckreiz und Kratzinstrumente 1

1952

Design Gérard Ifert FR, 1929 - 2020

Author P. Hinderling , Museum Völkerkunde Basel

Client J. R. Geigy AG, Basel, CH 1914 - 1970

MediumBuchdruck

DimensionsBuchgrösse (HxB): 22 x 22cm

Titles

UntertitelEurax hilft wo kratzen schadet

Description“We’re in Basel in 1948. Armin Hofmann is a teacher at the Allgemeine Gewerbeschule, and his friend Max Schmid (they had worked together for Fritz Bühler) takes charge of the graphic design department of Geigy, a position he was to hold for twenty-three years.
Schmid calls in the promising Karl Gerstner and then, little by little, all the best graduates of Hofmann’s course (from Nelly Rudin to Gérard Ifert, Fridolin Müller to Igildo Biesele, Andreas His to Therese Moll), to build an impeccable, unmistakable corporate image based not on a manual but on the intelligent, sensitive use of the grid, typographical characters, photography, radiography, and drawing—technical, scientific, and symbolic. The opposition between objectivity and expressive impact is attenuated, losing its dogmatic character.
In 1952 Gérard Ifert, having been in Paris for two years, is summoned back to Basel to design wonders: from the revolutionary truck for traveling exhibitions, created with the architect Lanfranco Bombelli, to a whole series of brochures where the informative rigor and objective photography are pervaded by geometric poetry.“
Bruno Monguzzi

Object numberA GEIG 43-1

DepartmentGrafiksammlung

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Exhibitions

Credit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Grafiksammlung