Abschlussarbeit, Theorie
Telling better stories
2020-2021
Creator
Milan Gaurav Pathak
Department
ZHdK, CAS Design Thinking, Zürich, CH
(gegründet 2016)
ZHdK, CAS/MAS in Design Strategie, Zürich, CH
(gegründet 2016)
MediumPrint, Broschüre (EN)
DimensionsFormat: 29.7 × 21 cm, 23 Seiten
TitlesUntertitelCreating a virtual space to immerse customers in brand and product stories
StudienarbeitCertificate of Advanced Studies in CAS Design Thinking
Description"Storytelling is central to how we as humans interact with each other and our surroundings. Well-told stories have the potential to influence consumers' experiences by evoking emotions and influencing purchasing behaviour. This thesis tells the story of "little mokshi", a design studio in Baden, Switzerland, who have used a Design Thinking approach to discover who they really are and what it is their customers value. It concludes with the conceptualisation of a virtual reality space where thought-provoking stories about "little mokshi" and their products can be experienced.
The subject at the heart of this thesis is storytelling: how we might better tell stories to our customers and engage them in deeper and more meaningful way. A brief literature study on this topic is included within this text."
Object numberDBC-2021-C10-001
DepartmentArchiv ZHdK
Credit LineZürcher Hochschule der Künste / Archiv
Categories
- Design