Abschlussarbeit, Theorie
An Ambivalent Practice.
2021
Creator
Hannah Andresen
Department
ZHdK, Vertiefung Visuelle Kommunikation, VVK, Zürich, CH
(gegründet 1981)
MediumPrint, Broschüre; PDF
DimensionsFormat: 29.7 × 21 cm, 160 Seiten (Print)
Format: 29.7 × 21 cm, 176 Seiten (PDF)
TitlesUntertitelWords, Visuals & Attitudes: Designers designing their external representation
StudienarbeitMaster of Arts ZFH in Design mit Vertiefung in Kommunikation
Description"This project investigates how graphic design studios in Zurich position themselves and how they perceive the role of graphic design within society today.For this, I use quantitative and qualitative methods to explore the vocabulary, the visual depiction andthe attitude of graphic design studios in Zurich.
With the aim of finding tendencies and drawing broader conclusions that might be relevant for the industry at large, this study attempts to create a record of the current situation of graphic design studios in Zurich. The outcome of this study is a catalog that invites professionals to explore the positioning of other graphic designers and their perspective of the contemporary role and relevance of the profession within society."
Object numberBBI-2021-C05-001
DepartmentArchiv ZHdK
Credit LineZürcher Hochschule der Künste / Archiv
Categories
- Design
- Visual Communication