Signet-Entwurf
Die Swissair Identity: Perspektiven bis 2000.
April 1978
Design
Karl Gerstner
(CH, 1930 - 2017)
Client
Swissair, Schweizerische Luftverkehr-Aktiengesellschaft, Kloten, CH
(1931 - 2002)
MediumKarton
DimensionsBlattgrösse (HxB): 40 x 56 cm
TitlesUntertitelBand 1
Description«These finally unimplemented Swissair graphics may look outdated now but must have seemed absolutely modern at the time. The speeding jet logo conveys everything you would want in an airline: speed, precision and A to B-ness!»Jasper Morrison
Object numberB SWIS 7-2
DepartmentGrafiksammlung
ExhibitionsCredit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Grafiksammlung
Categories
- Corporate Design