Firmensignet / Leuchttype

M

2005 (neu produziert 2011)

Design Wirz Corporate AG, Zürich, CH gegründet 2003

Thomas Wolfram

Typography Dalton Maag Ltd., London, GB (Typografische Detailgestaltung) gegründet 1991

Design Formpol AG, Zürich, CH (Dreidimensionale Umsetzung)

Client Migros-Genossenschafts-Bund, MGB, Zürich, CH gegründet 1925

Production Litex AG, Appenzell, CH

DimensionsObjekt: 90 x 100 x 11 cm

Description«This M is part of the first proper corporate branding campaign I became aware of. When I was six years old a trip to Migros was very special, as they so clearly carried the most excellent chocolate bars. The Migros across the Austrian border in St. Margarethen displayed a single M, which meant it was a rather simple supermarket. My big sister insisted that she had been inside one with two M—a claim I doubted highly—but when we went on holiday and crossed all of Switzerland, we saw one with three M! My dad resisted all my urgent pleas to stop and investigate. I mean, what crazy-ass wonders might be hidden in a Migros that magnificent?»
Stefan Sagmeister

Object numberR WIRZ 1

DepartmentGrafiksammlung

View All Works

Exhibitions

Credit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Grafiksammlung