Abschlussarbeit, Theorie
Closing Down - All Stock Reduced. The Role of Design in the Globalization of Nothing
2010
Creator
Iris Holtkamp
Department
ZHdK, MA Design, Zürich, CH
MediumPDF
DimensionsFormat: 51 Seiten
TitlesStudienarbeitMaster of Arts in Design, Field of Excellence Kommunikation, Programm Editorial Design ; Thesis
DescriptionGeorge Ritzer (1994) claims in The Globalization of Nothing “that societies around the globe continue to move away from “something,“ defined as a social form that is generally indigenously conceived, locally controlled, and rich in distinctive content. He argues that we are moving towards “nothing“ — that which is centrally controlled and conceived and relatively devoid of distinctive substance. It is in the movement towards the globalization of “nothing“ that “something“ is lost” (p.20). In our project we question the role of design in the globalization of nothing. Where George Ritzer writes about the phenomena of being branded as a social act — places, things, people and services — we question the impact of the visual results of these processes on the image of the city. By looking at commercial signs and surfaces we take the consumption society as driving force behind nothing. By placing these in the context of European urban space we create an environment where other factors interact – political, economical, cultural and historical aspects — that enforce these form(s) as nothing. This investigation attempts to define the problem behind European cities resembling each other aesthetically.Object numberBBI-2010-C05-001
DepartmentArchiv ZHdK
ExhibitionsCredit LineZürcher Hochschule der Künste / Archiv
Categories
- Visual Communication