Titelblatt Fachzeitschrift

Neue Grafik, 1, 1958

1958

Design Carlo Vivarelli

Client Neue Grafik, Internationale Zeitschrift für Grafik und verwandte Gebiete, CH

Publisher Verlag Otto Walter AG, Olten, CH

MediumBuchdruck

DimensionsBlattgrösse (HxB): 28 x 24.4 cm

Titles

OriginaltitelNew Graphic Design, 1, 1958

OriginaltitelGraphisme actuel, 1, 1958

Description“Here too, the same three languages speak of the same subject. The form is more assertive, the syntax essential, and in the English another new term replaces ’Commercial Art.’ Here, already on the cover, we can read the table of contents. The typefaces are the same as the book by Karl Gerstner, Akzidenz Grotesk in the header and 215 Monotype in the texts. I am struck by the careful redesign with a barely augmented weight of the twenty letters of the three titles, and the active rhythmical quality triggered by the extreme proximity between the letters. Four columns and four vertical bands, a rational typographic layout where the number of the issue stands out as the sole element that changes.
Richard Paul Lohse, Josef Müller-Brockmann, Hans Neuburg, and Carlo Vivarelli—four outstanding Zurich-based graphic designers born between 1902 and 1919—are also editors and writers. The first issue, besides explaining the objectives of the magazine, contains a manifesto of their vision and represented, for me, a student in search of Esperanto, a response to many troubling doubts. The main article is by Lohse, an investigation among the historical avant-gardes and contemporary graphic design.
Then, in issue 2, the article by Neuburg on Italian industrial graphic design, the discovery of Studio Boggeri, and the visit to that hotbed directed by a violinist, which was to change the course of my life.“
Bruno Monguzzi

Object numberA VIVA 30

DepartmentGrafiksammlung

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Exhibitions

Credit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Grafiksammlung