Werbeprospekt für Vitaminpräparat

Preparato A Glaxo - Ostelin 800

1946

Design Carlo Vivarelli

Studio Boggeri S.A., Mailand, IT

Client S.A.I. Laboratori Glaxo, Verona, IT

Typography Lucini, Mailand, IT

MediumPapier, gefaltet; Buchdruck

DimensionsBlattgrösse (HxB): 20.7 x 12.2 cm

Titles

Untertiteli superconcentrati vitaminici A e D dei Laboratori Glaxo

Description“Lohse, who studied in Zurich with Ernst Keller—a versatile designer and antidogmatic teacher—concentrates on the theme. For his covers, he finds pertinent documents and makes them speak, as in "Geld". From the outset he pays close attention to social issues, a focus still vivid in 1959 when to conclude the third issue of "Neue Grafik", he urges young graphic designers to develop a new critical awareness. Vivarelli—in two vigorous superconcentrates—instead finds pertinence in abstract symbolism, designing an active play of juxtaposed triangles.“
Bruno Monguzzi

Object numberA VIVA 20-7

DepartmentGrafiksammlung

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Exhibitions

Credit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Grafiksammlung