Abschlussarbeit, Theorie
Global Warming - Action, not Apathy
2019-2020
Creator
David Christie
Department
ZHdK, MAS Strategic Design, Zürich, CH
(gegründet 2016)
ZHdK, CAS/MAS in Design Strategie, Zürich, CH
(gegründet 2016)
MediumPrint, Broschüre (EN)
DimensionsFormat: 29.7 × 21 cm, 53 Seiten
TitlesUntertitelGetting to a Personal Action Plan and Starting a Grassroots Movement, through Design - The HEAT Method
StudienarbeitMaster of Advanced Studies MAS in Strategic Design
Description"Never before have we known so much about how human behaviour impacts the environment. The resulting global warming leads to resource shortages and loss of habitat supporting human life. Yet we seem to do little. Despair, denial and disengagement significantly inhibit action taking at all levels. This thesis focuses on empowering positive engagement, starting with individuals and households in Switzerland. A strategic design approach, involving research into the psychological and cognitive mechanisms behind denial led to the HEAT Method (in short: Hope, Evaluate, Act, Tell), which focuses on emotional and motivational aspects and designs a positive future vision, a set of concrete actions and a corresponding narrative. Sharing the narrative openly is used to start a grassroots movement. The ideas underlying HEAT originate from experiences in the author's family. Approaches for scaling up to society at large are also investigated. The result is a way of keeping motivated and engaged."
Object numberDBC-2020-C29-001
DepartmentArchiv ZHdK
Credit LineZürcher Hochschule der Künste / Archiv
Categories
- Design