Postkarte

Borsalino

1949

Design Max Huber (CH, 1919 - 1992)

Client Borsalino Giuseppe e Fratello S.p.A., Alessandria, IT (gegründet 1857)

Print Arti Grafiche Fratelli Pirovano, Mailand, IT

DimensionsBlattgrösse (HxB): 15 × 10.5 cm

Description«This postcard deserves to be a full-size poster so we could admire its beauty from a little further away. I’ve come across traces of the work of Max Huber in Milan and in Toky (where his designs are still much appreciated). I don’t know if he was the first to overlay colour in this transparent way but he was certainly a master of it, whether for car race posters, jazz record covers or these very elegant promotional images for the famous Italian hat brand. I recommend searching out more of his work.»
Jasper Morrison

Object numberA HUBE 3-1

DepartmentGrafiksammlung

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Exhibitions

Credit LineZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Grafiksammlung