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Fake it til you Break it
Fake it til you Break it
Plakat

Fake it til you Break it

2024, Nachdruck 2025
Gestaltung Studio Mut, Bozen, IT
Thomas Kronbichler IT, geboren 1985
Auftrag Alliance Graphique Internationale, AGI, Zürich, CH gegründet 1952
Druck Uldry AG, Hinterkappelen, CH gegründet 1965
Digitaldruck
128.5 × 90 cm
AushangslandCH
BeschreibungPerspectives on AI, Special Project AGI 2024, Basel
On the website, there was a text field where you could describe a poster to be generated by Artificial Intelligence. “Trained” with 70,000 posters from the legendary Basler Plakat Sammlung, the AI would interpret your input text and produce completely new posters each time you hit the “generate” button. Each sketch took about 10 to 20 seconds to appear. The results were staggering: some where indeed beautiful, some where awful — and the text was always garbled, incorrect, and almost unreadable. After the initial free-flowing experimentation, the entire Studio Mut team tried to “destroy” this wonderful, maniacal, evil machine. It was an exercise in watching the machine copy, take, and fake. After generating 288 posters, one design emerged where all these tensions came together perfectly: “Fake it til you break it.” And break it we will.
Archivnummer93-0005
SammlungPlakatsammlung
Objekte in den Sammlungen
EigentümerinZürcher Hochschule der Künste / Museum für Gestaltung Zürich / Plakatsammlung
Kategorien
  • Plakat/Kultur- und Veranstaltungsplakat