An Ambivalent Practice.

2021

Urheberschaft Hannah Andresen

Bereich ZHdK, Vertiefung Visuelle Kommunikation, VVK, Zürich, CH (gegründet 1981)

ZHdK, MA Design, Zürich, CH

Print, Broschüre; PDF

Format: 29.7 × 21 cm, 160 Seiten (Print) Format: 29.7 × 21 cm, 176 Seiten (PDF)

Weitere Titel

UntertitelWords, Visuals & Attitudes: Designers designing their external representation

StudienarbeitMaster of Arts ZFH in Design mit Vertiefung in Kommunikation

Beschreibung"This project investigates how graphic design studios in Zurich position themselves and how they perceive the role of graphic design within society today.
For this, I use quantitative and qualitative methods to explore the vocabulary, the visual depiction andthe attitude of graphic design studios in Zurich.
With the aim of finding tendencies and drawing broader conclusions that might be relevant for the industry at large, this study attempts to create a record of the current situation of graphic design studios in Zurich. The outcome of this study is a catalog that invites professionals to explore the positioning of other graphic designers and their perspective of the contemporary role and relevance of the profession within society."

ArchivnummerBBI-2021-C05-001

SammlungArchiv ZHdK

Objekte in den Sammlungen

EigentümerinZürcher Hochschule der Künste / Archiv

Kategorien

Archiv (Studienarbeiten)/Design
Archiv (Studienarbeiten)/Visuelle Kommunikation

Stichworte