Works of «Werbegrafik und Corporate Design»

Until well into the 1950s, advertising sausage, coffee or tobacco was the job of a graphic design studio. As the business world grew increasingly complex, however, the task of promoting consumer goods was handed over to advertising agencies. The graphics studios had to relinquish this business field or seek out niche markets in industry, the public sector and culture. Some switched to the lucrative area of corporate design, which was however soon occupied by branding agencies. The Graphics Collection acquires examples from all of the above branches, always with an eye to design quality.