«Preserved!»

Since the earliest days of civilization, food has been preserved through drying, curing, or smoking. Thanks to Napoleon, who wanted his troops to be well supplied in order to prevent looting, the tin can was introduced as early as 1810. This groundbreaking invention enables long-term food storage and easy transportation. The can also became a popular motif in poster design. Swiss artist and designer Viktor Rutz, for example, adopted a photorealistic style to stage everyday items such as cans in his Object Posters. And Basel designer Maja Allenbach, little-known today, elegantly combined photography and typography in her avant-garde advertising poster for Stalden-brand canned foods. She is considered one of the pioneers of the Swiss photo poster.